Keywords - Keyword Phrases
85% of search queries contain more than one word.
Search queries that consist of multiple words are more targeted than single word queries.
Search Engine Optimization
82% of search engine users will re-launch their search using the same search engine as they used for their initial search, but add more keywords to refine their subsequent search.
This finding also points to the need to not only target a few short, broad
terms with search engine marketing campaigns, but also an abundance of longer, more
specific keyword phrases being queried when users are dissatisfied with the results of their initial searches.
These often produce more qualified traffic and higher conversion rates. This multitude of ultra-specific keywords that generate little traffic and few conversions each, but significant numbers of both collectively, is often referred to as the long tail. |
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